Thursday , December 3 2020

DStv destroys Netflix subscribers in Africa



MultiChoice Group has released its investor roadshow presentation, where it describes what the company must offer investors.

The launch of the presentation follows that the MultiChoice Group releases its pre-listing statement in accordance with JSE's listing requirements.

The group includes, among others, MultiChoice South Africa, MultiChoice Africa and Showmax, and is expected to start trading on JSE on 27 February 2019.


subscriber numbers

As part of the presentation, MultiChoice describes how it is the leading entertainment platform in Africa.

It made the claim by comparing its subscriber numbers – currently at 13.9 million on the continent – to StarTimes, Canal Plus Afrique and Netflix.

The data showed that MultiChoice is miles ahead of its competition, especially against Netflix – as shown in the graph below is only a fraction of its size in Africa.

Netflix subscriber numbers are based on "digital TV surveys," MultiChoice said, as the company did not publish official figures.

DStv vs. Netflix

Netflix is ​​a major threat to MultiChoice's DStv, and the South African company has announced that the streaming service is cutting into its premium subscriber base.

While DStv subscriber numbers in Africa have grown in recent years, the Premium package has lost viewers. This has been attributed to high prices and competition from Netflix.


DStv and Showmax

MultiChoice has also unveiled its subscriber mix in South Africa for the number of customers using Showmax and DStv Now.

As seen in the graph below, only "hybrid and streaming" DStv Now and Showmax users comprise 9% of MultiChoice South Africa's subscriber mix. The rest are pay-TV users.

It should be noted that DStv Now is free for DStv pay-TV users, while Showmax is free for DStv Premium subscribers.

The graph below describes the growth of Connected Video streams in the country, which has risen 15 times since 2016. Connected Video includes DStv Now and Showmax streaming.

DStv and Showmax


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