Ask LinkedIn what their fast-growing format is and they will say video, with it providing a more engaging medium to businesses when the written word is missing at times. It's part of the reason why the social media platform for professionals finally launches its own video television service with LinkedIn Live.
The service is not yet available worldwide, with a beta version available to users in the States and only currently invited, according to TechCrunch.
It is unclear at this stage whether LinkedIn Live will be a service that will be made available to all people on the platform, as the company initially considers it to be useful in certain situations.
For this purpose, events such as conferences or expos, where there are panel discussions, interviews or TED-esque conversations, appear to be what LinkedIn Live is designed for. Influencers are also said to be the target market for this offer, and especially those who make major industrial incidents.
As such, like much of the content on LinkedIn, the focus of its Live Video Broadcast tool will be cured specifically for business and industry.
One of the more interesting elements of LinkedIn Live, Microsoft's Azure Media Services will handle the encoding for the service, which could give us a better idea of the regions where it will be made available after the original US-only beta.
That said, LinkedIn or Microsoft have not officially commented on the Azure presence in a country as criteria for availability.
As for the LinkedIn Live interface, we've only featured some renders in the headline above to work out. From what we can tell the user interface, it will look like what we've seen from other live broadcast tools like Periscope and Facebook Live, with smartphones as the main device that this service will work through.
For this purpose, the video picks up the top third of the screen and live comments will work in the rest. There will also be a message box at the bottom of the screen for live TV stations and viewers to enter messages and responses. There also seems to be a thumbs up "like" icon on the side of the comment stream, but it is unclear what other emoticons LinkedIn Live will employ.
If video is a fast growing format on LinkedIn, it should be interesting to see how this latest offer affects the type of content displayed on the moving platform.[Image – TechCrunch]