Saturday , December 5 2020

Such is the future of the social network



No one on the planet Earth is already unknown, if not all, at least part of the problems and controversial situations that Facebook has had to face in the past. A long list that continues to grow and began with the Cambridge Analytica scandal, the fuse that led to a massive detonation that ended up affecting the business in more areas than even they could imagine at first.

An entire media situation, which although not clearly reflected in the quarterly results of the company, where it continues to make money on baskets and maintain numbers for the amount of users who are not entitled to what many are expected to see reflected, has released a thrill of tensions and movements on Facebook as a company. So much has it been like that The company's future involves changing almost everythingto be groping and at different levels of action, and Mark Zuckerberg himself has put his cards on the table to try to hold together good technology, how much the numbers seem to deceive the viewer begins to water many of their fronts.

Everything

Among the company's future plans and in the most controversial position is uniting the family of applications from the company in its internal operations. That is, they all share one common infrastructure that allows sharing data between them – that a Messenger user might have contact with one who only has WhatsApp – and guarantees an end-to-end encryption that redoubles a more than necessary focus on privacy from Facebook.

There would, of course, be other benefits, such as strengthening its position as a large social network where the average user can find a large amount of resources without having to leave the "family" of Facebook and consolidate a strong position in the event that the mother's Social networking continues to lose traction in the coming times. In addition, the first information points to a better commercial and advertising system among all platforms, which would allow the company also to exploit the facet of income to a new level.

It is curious that this will be a task that will fall on the hands of a Spaniard. Following the resignation of Chris Cox, Product Manager for Facebook, Zuckerberg has decided that the work of reconciling their applications will be done by Spanish Javier Oliván, one of the highest leaders on the platform, who will add to this role . leaving the company without a new CPO at the moment.

All private

In addition to the application infrastructure application, Facebook wants to turn its back on a model where privacy is the axis. Or it is at least the meaning.

Zuckerberg himself detailed it in a comprehensive publication where he played a number of pillars that he is seeking to create "the new Facebook" on. A safer company as a whole and where users can be more comfortable on a daily basis; something that will ultimately also increase the interaction and use of all the services.

Particularly interesting is the fact that Facebook seems more focused on instant messaging than on social networks as they are understood today. "There is an opportunity to build a platform that focuses on every way people want to interact privately. This sense of privacy and intimacy is not just about technical features, but it would be deeply designed in the sense of service in general." CEO. And it goes on:

In a few years, I hope that future versions of Messenger and WhatsApp will be the main ways people communicate on the Facebook network. We focus on making these two applications faster, simpler, more private and safer, even with end-to-end encryption. Then we plan to add more ways to interact privately with your friends, groups, and businesses. If this development succeeds, interaction with friends and family via the Facebook network becomes a more basic private experience.

All ephemeral

It is necessary to highlight, among the various campaigns, that Zuckerberg's courage a platform where the content is not only more private, but also more ephemeral, less permanent in time. This he says is one of the desires of people who do not want to be subjected to embarrassing past publications or simply do not want a permanent record indefinitely of everything they share.

The solution is according to the withdrawals delete or archive all content automatically as often. Still, it ensures that you cut alarmist disturbances, allowing the user to configure how he wants to manage the content.

I think there is an opportunity to set a new standard for private communication platforms where content automatically expires or archives over time. The stories [de Instagram] They expire after 24 hours unless you archive them, and it gives people comfort to share more naturally. This philosophy could be extended to all private content.

An approach, in short, which not only seeks to change the general perception of the platform, but focus on the operation of the same and all the group of apps that have Facebook. All the will begin to be seen from 2020if the information is correct and it will then be when we experiment in detail the suggestions of a company that yes or yes have to show a reaction.

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