"What to do is shake the Internet with hashtag #EmojiDelMate and show that buddy is culturally relevant" some time ago Martín Zalucki, one of the designers who worked intensively to bring maté to the selected group of emoticons, that appears on our phones. And finally, the effort made the desired result: This 2019 the famous drink will have its emoji version.
He announced Unicode to present the final list of Emoji 12.0, which will be available from this year, and among them is the dear drawing of the buddy with the light bulb. There are also pairs of different genres taken from the hand, the ice cube, a waffle and a drop of blood, among the 230 new emojis that will arrive in 2019.
Emoji of mate is already a reality.
So much push in the network was worth it and the national crusade to get the mythical infusion achieved the goal, but when will it reach mobile phones? There is not yet a confirmed date, but it is known that since March 5 next will begin to appear the new emojis in various social networks. Of course, it is expected more than anything for WhatsApp, but it can also be used on Facebook, Instagram, Twitter and other platforms and social networks that have chat.
It should be remembered that the buddy will have space in the mobile platforms thanks to the proposal presented on March 31, 2018, the Argentine Florence Coelho, Daniela Guini, Martin Zalucki, Emiliano Panelli and Santiago Nasra.
In the 41-page document they submitted before Unicode, a device that regulates the incorporation of new emoticons, the Argentines raised several reasons why the buddy should be in the virtual directory of these drawings.
"In Media Party in 2017, Flor Coelho brought the idea together with Jenny Lee, an exhibitor working at Emojination, an organization that is part of the Unicode consortium, helping people who want to put their emoji on the card, "Zalucki said about the start of the fight.
Daniela Guini and Florencia Coelho struggled to get the mate to get somewhere in the chats.
They confronted more than 30 large-scale judges associated with technology such as Google and Facebook, but their mission became a trial when they discovered that only 5 of these personalities had a vague idea of what a friend was about.
Campaign to get emoji by buddy.
"We took the equipment for maté, turkey, thermos and grass, we did the presentation in English, I had the jersey with the slogan Un #emoji to #mate and thermos under the arm of the Uruguayan," says Daniela, saying that the most exciting moment was when a judge bathed If you drink coconut in Bolivia. "It chews, nothing else" was his sharp answer.
Afterwards, they were shown photographs of famous people who drank: from Che Guevara and Messi to Pope Francisco. "They calmed down with the pictures, they were convinced it was something good, positive"says Guini. That was how the mission was created, which finally gave the friend his well-deserved place on social networks.