One year after the beginning of the convergence, it is difficult to compare the services offered by the largest providers. The Reasons What Comes
Interestingly, the promised competition between the three major telecommunications companies comes from a major opening with a lot of delays. At least according to expectations created by consumers.
– So far, the only company offering the most fixed packaged services, with basic telephony, television and broadband, is Claro.
– On the other hand, Telefónica and Telecom concentrate on fiber optics and television, but for various reasons.
– In addition to the three basic services, América Móvil's local subsidiary adds value services such as Claro Música and Claro Video to its proposal.
Telefónica and Telecom continue with their strategies focused on dual fiber and video games, with some value prospects. But this will remain so for a few months.
Everything indicates that the two main companies will forward services, be basic mobile telephony or value. And this competition will also become more visible when they enter the other area. With fiber or with mobile.
Currently and as seen in the table, it is not possible to compare identical services between them. Each company prepares its proposals according to the strategy performed in each region and its background
Telefónica has concentrated its current efforts on the growth of the television industry, as it knows very well at regional level, but as it takes its first steps in Argentina. And it is supported by the spread of its new fiber optic network.
This is a double challenge as it is the country with the most developed pay-TV market at regional level with 80% penetration, according to private consultants. Head of this business is precisely Telecom / Cablevisión, its main competitor.
Therefore, the company's current efforts are focused on the package, which combines fiber optic 100 and 300 megabytes with HD TVs, which include the Netflix and Movistar series as an exclusive channel, in addition to a signal dedicated to -Sports.
The operator invites you to contract your internet subscription and the other valuable service: from technical support to Napster music and Movistar cloud storage, all at a different price.
Currently, it does not include mobile telephony within these combinations because it understands that the mobile phone is a personal service. Therefore, they will keep it "on the sidelines" as they try to conquer the home.
"We work on other platforms that integrate the mobile, this year there will be news," they pointed out. iProUP from Telefónica without giving more details.
The company already offers its Movistar TV service in some areas of the Federal Capital, and west and south of the province of Buenos Aires along the three lines. And at the beginning of this year, he already presented his proposal in Mendoza, Neuquén, Bariloche, Mar del Plata and San Juan.
What happens to Telecom / Cablevisión? The company is also focused on offers that combine television, its main business, with broadband. And it provides Flow as a platform for access to content as needed. This proposal is available in all locations where the company is present.
What happens to personal telephony? It is prohibited to integrate it with television until July 1, 2019, the date imposed by the National Commission for Defense of Competition (CNDC) as a condition for approving the mergern. And today, as television plays side by side with broadband, the strategy focuses on these two services.
In addition to this situation, the operator also brings together a large part of the effort in the Flow platform, where it proposes exclusive content, and as said, the on demand option is to see both the programming of the open TV signals and the classic of pay TV. It is the modality that most attracts users in the "Netflix era".
So things, If a customer wants to have telecommunications services with the same operator and does not receive different bills, the only current chance is Claro.
This company promotes a service strategy that can be individually or in a combo box, but always under the same concept: to prove that it has the best market price.
"We want everyone to have access to the best and cheapest product. There is no better price for more services", they explain iProUP from the company.
But again there are buts. It is not a commercial option available across the national territory, but packaged services are provided in areas where there is greater population concentration, good purchasing power and poor competition. It is a way to conquer, at least in a first phase, the captive audience in the absence of opportunities.
Claro's combos are available in Hurlingham, Vicente López, Morón, 3 de Febrero and Berazategui, in the province of Buenos Aires, as well as the city of Salta.
From the company they insure iProUP that they will not hesitate to enter an area where there is a competitor, regardless.
As for the dual package of 100 megawatts of telephony and broadband, Claro's coverage extends a bit more and when – beyond the various locations in Buenos Aires – the Guaymallen (Mendoza), San Miguel de Tucumán and the cities of Salta, Santa Fe and Córdoba. The latter appears to be other areas where a high level of competence is expected to be registered.
What happens to Telefónica and Telecom customers who want the mobile service with the same company? They must enter into a separate contract. As stated, in the case of Telecom, due to statutory obligation; in Telefónica's by decision.
Signature of the Spanish capital is marketing these days postpaid plans (with subscriptions) with different data capacities:
– Start with a 2GB suggestion and continue with the 4GB, 7GB, and 10GB options. In all cases, with promotional prices of 50% for 12 months.
– The 2 GB costs with this performance $ 284.5 per. Month while 10 GB is $ 794.5 per month under the same sales model.
– All plans include an additional 10 GB of navigating for three months plus free calls to the phones of all operators in the country and unlimited SMS, also for any business.
As corporate strategies are increasingly focused on customer loyalty – the cost of achieving a new one is higher than maintaining it – in all of these plans as well adds the "gig pass" from one line to another, one of the company's latest commercial innovations. Ideal to stay connected to the nearest circle even though the entire credit was exhausted.
Considering the impossible to sell mobile telephony in combination with pay-TV, Telecom keeps both services separate (at least until July 1).
"Through our product proposals We seek to adapt to each customer's relationship with technology and from there offer the best connection option. That's why we have tailor-made for each household to meet their needs, "they say. iProUP.
In this scenario, they emphasized that combos are still being offered, combining Fibertel's initial speeds with analog cablevision products, up to those that include Cablevisión Flow premium products along with faster connectivity times, with prices ranging from $ 1,600 to $ 2,000 for subscription of 25 mbps.
The coverage of these services is basically where the company provides Cablevisión's pay-TV service, which now reaches 3.48 million subscribers, according to the latest report.
In terms of mobile telephony, Telecom had a strong movement aimed at Fibertel's customers: Those who owned the broadband service and passed on to Personal have the opportunity to get a bonus the first year of the mobile subscription.
It also offers a strategy aimed at seducing customers from other operators, with discounts up to 30%. And in an action similar to Movistar, it offers 2GB, 4GB, 7GB, and 10GB plans, with prices ranging from $ 480 to $ 1,350. Month.
The truth is that the competition is not as one imagines or intends. One year after the process, the major providers are armed from the technological and commercial, and at present there is not too much progress on the other hand, with the exception of mobile telephony.
And here will be part of what happens in the future. In a mobile world where everything is consumed from the fingertips when Telecom is released to offer its full range of combination services, it can start to see more real competition.
Then it will be necessary to see how solid and comprehensive the fiber optic networks of Claro and Telefónica will be and how they will address their future movements. Future competition will be more than any of fiber optic networks, the most effective for transporting content and data of all kinds.
The convergence will happen as they understand in the market for the services that the user wants to employ on a fixed previous infrastructure, rather than on the combinations that the operators will offer to their customers.
One and a half years after the full competition is released across the country, what is happening in terms of infrastructure implementation will be crucial to receiving quality service at affordable prices.
Find out the latest on digital economy, startups, fintech, corporate innovation and blockchain