You are getting less chocolate bang for your buck with confectionery giant Cadbury confirms its famous Dairy Milk bars are set to shrink. Again.
The company, owned by the American food company Mondelez, said that increased input costs were behind the reduction in size announced today.
"We want to keep our Cadbury blocks affordable, so decided to reduce the block size rather than increase the price," said Paul Chatfield, Cadbury's marketing director.
The company said it would also reduce the recommended retail price for some of its incredible shrink bars from $ 4.99 to $ 4.79. But the price reduction would be proportionally less than the chocolate reduction. In addition, the shelf price is not set by Cadbury, but by retailers who could decide to pocket the lower price themselves.
This is not the first time Cadbury has reduced its bar size. Almost exactly three years ago, its standard 220g block of milk milk went down to 200g.
The new change will see Dairy Milk standard bars go from 200g to 180g. This means that since 2015, Cadbury Dairy Milk has gone from 220g to 180g, a reduction of almost one-fifth.
Cadbury Dairy Milk with Picnic will go from 180g to 170g, while Old Gold will decrease in size from 200g to 180g.
However, Cadbury Bubbly bars will look a little in the other direction and grow from 155g to 160g.
"Due to increased costs in the four years since we last made a change, we make our Cadbury blocks slightly smaller, but we also slightly reduce the recommended retail price," said Mr Chatfield.
"We are working hard to ensure that Cadbury can continue to offer Australians the highest quality chocolate – with the same recipe and ingredients – at the best possible price. There is no change in the signature Cadbury chocolate flavor or quality that we know Australian love for."
The cocoa price has dropped significantly from a high in 2016, but Cadbury has insisted that total costs have grown – although it did not explicitly explain what these inputs were.
The news has brought some Cadbury fans. On the company's Facebook Facebook page, Joanne McKeown said: "Would rather pay a little more for a reasonable size that the family can share."
"Another year, another size falls," said Jeff Witorski.
Someone added, "You really have to wonder how small they will be in a decade."
Others were more sanguine: "It sucks, but you have to do what you have to do," one said.
Most Cadbury products sold in Australia are manufactured in factories in Hobart and Melbourne.