The Christmas shopping season has kicked off with the Australians predicted spending more than $ 50 billion on these holidays.
The National Retailers Association believes today, Christmas sales will be $ 16.4 billion, an increase of six percent from this time last year.
In Queensland, sales will increase by four percent to $ 9.6 billion.
"Resellers put on a good sale today – So come in, save money and save time," said Westfield boss Richard Heinz 9News.
Although there is an abundance of sales kicking out today, many local dealers are likely to fight in the coming months.
"They are completely addicted to this season to get them through the rest of the year," said the National Retailers Association Dominique Lamb 9News.
With the latest announcement that clothing retailer Roger David will shut down all 57 stores in the next few weeks, people are invited to come in rather than leave it until the last minute.
High season is crucial for most retailers. If they are lucky, they can raise enough money to invest in next season's stocks.
This year, online sales have increased by 33 percent and are likely to exceed 3.2 billion dollars.
But people are invited to consider the smaller companies that may not make it into the new year.
"I think there are a lot of people out there hanging out in the Christmas season," said KordaMenthas Craig Sheperd.
"I do not think everyone is coming there."
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