The iPhone XR is the latest device to connect to Apple's smartphone family.
This colorful gadget comes with a super fast A12 Bionic processor, 6.1-inch edge-to-edge display and wireless charge.
There is also a smart 12-megapixel single rear camera that can add DSLR-style depth of field to your photos.
With no home button in sight, XR Face ID technology simply locks the phone by looking at it.
And this intelligent TrueDepth camera in front of the camera also lets you send funny Animoji and Memojis.
This unit is waterproof and comes in six versions including black, white, blue, yellow, coral and (PRODUCT) RED.
Express.co.uk has recently reviewed iPhone XR: "iPhone XR is a very popular addition to Apple's smartphone family and it deserves plenty of praise.
"This new device is beautifully made with its bright colors, giving a refreshing change to the standard Space Gray and Silver.
"The modern design means you get a huge 6.1-inch screen in a phone that's physically smaller in your pocket.
"And the all-glass finish gives a sense of quality on the hand and lies underneath this rugged case, the incredible new processor.
The prices for XR start from £ 749 for the 64GB model with this price rising to $ 899 for the 256GB version.
If that sounds a bit too much to pay in a single sum, there's a cheaper way to own this new iPhone.
Mobiles.co.uk has just begun its sale in black Friday 2018 and XR presents itself in price cuts.
YOU CAN FIND iPHONE XR DEAL HERE
This means you can choose the new device up to as little as $ 30 per month.
There is an advance of £ 340, although this can be lost to £ 290 with the code OMD50 and the offer lands in the pocket with 16GB of monthly data and you get XR with 128GB of internal memory.
If you buy this 128GB phone SIM-free, it will cost $ 799, but add the same amount of data and you'll see why the above business provides a decent saving.
16GB of usage will cost around 18 kr per month, which amounts to 432 kr over two years.
Add it to the price of the phone and the total cost is £ 1231 – it's over £ 220 more than the current Black Friday deal.
There are many more deals available right now, including a cheaper way to buy the Galaxy S9 and there are money from Google Pixel 2 and Pixel 3.
Expect more offers in the coming days.
When is Black Friday?
Black Friday will take place on November 23, where prices for a variety of products will be cut throughout the day.
Retail is known to cut costs from everything from clothes, electronics and furniture.
Every year, customers are keen on deals to take business online and in physical stores to get the most out of the annual event.
You can take even more deals on Cyber Monday, which takes place on November 26 this year.