It seems that Tesla is making incredible progress with its Model 3 manufacturing materials and processes.
According to a new report by Germany Manager magazine by Electrek, Porsche and Audi have taken a step back and can plan a new direction after reverse engineering of Tesla Model 3. Teardowns and reverse engineering processes are common in the automotive industry. This is especially true when new products are revealed and, of course, when new competing products are on the way.
We have released many Tesla Model 3 teardowns, as well as Tesla battery depth diver. Business experts Sandy Munto was slightly skeptical of Tesla's lower-level offer price. He even went as far as comparing it to an early Kia in terms of fit and finish. But further analysis at a later date told another story. While Munro still has problems with Model 3, which is part of his job, he was enamored with the car's design in a number of ways.
So we are not surprised that these German car manufacturers came to a similar conclusion. As it turns out, German car manufacturers currently engaged in electric cars that are likely to compete with model 3 may be concerned that the car's futuristic construction and low production costs will prove difficult to match. The crazy part is that we are talking about a reasonably new American automaker with little experience versus the best in the industry. Wow!
Now that Model 3 is officially integrated into the European market, we expect more activity in connection with the above. As Electrek shares via German Manager Magazin, the German car manufacturers stated:
Porsche and Audi engineers have to change [the Premium Platform Electric program] because Tesla's model 3 has become better than they thought.
The report continues to say that companies are concerned that their cars will be too expensive. While Porsche seems okay in losing money in the first place, Audi does not want to face a loss. The most significant cost ban is the vehicle battery pack, which Tesla is fortunate to build with Panasonic on its Nevada Gigafactory – the largest battery factory on the planet at this time and growing daily.
Manager magazine notes that Audi and Porsche could potentially stop / push the future production to rebuild models to better compete with Tesla Model 3. As history continues, Audi's report even refers to the current Audi e-tron program as an error (via Electrek):
E-tron as the first electric Audi is not just late. It does not reach any target values and has become too expensive with more than two billion euros in development costs. The ca. 600,000 cars sold for break even are now considered an illusion.
Not unlike Tesla vehicles (wow is it hard to build and launch these cars?), The Audi e-throne has continued to be far behind its timelines. We have seen much the same situation with Jaguar I-Pace. In any case, we look forward to more reports like this and either a major delay or renewal for the European car manufacturers' EV production efforts, as the problems are being wiped out.
By the way, what happens to Volkswagen. Should we say more?
Categories: Audi, Porsche, Tesla