So far in 2018, SuperBodega Acuenta increased its sales by 10% compared to 2017 and has managed to convert into 15% of the company's transactions on national land over the last ten years.
In this line, Acuenta announced an ambitious plan for the future "Digital jump" and the opening of 20 new stores in three years.
The above is in accordance with investment of $ 800 million by Walmart Chile, its parent company, for these purposes between 2017 and 2019, injection, which also includes the Lider chain.
According to the company's deputy director Francisco Núñez, to Diario Financiero, although there is much competition, Acuenta has managed to position its presence in small or remote cities: 116 stores that manage, only 30 are in the metropolitan area.
Not for nothing Walmart Chile has more Acuentas than Lider Express: These facilities have a smaller surface area, which makes them more suitable for serving smaller cities.
Because of the above, the next openings will be concentrated in regions, sectors that seek to improve.
"The strategy for Superbodega Acuenta goal for socioeconomic segments with lower income and it's an effective vehicle to enter small or very distant cities that do not have enough volume for large hypermarkets to come in, "he stressed.
Thus, the exercise also highlighted the results of its formula with low prices, which is based on "a share of own brand of the order of 30%."
"The best way to build customer loyalty is to investing everything we can to keep prices low ", something that has its origins in maintaining competitiveness and reducing costs, assured the environment.
For a while Walmart Chile has chosen Improve your digital areawhat Acuenta should do now, according to Núñez himself.
Thus, I debuted e-commerce could see the light in 2019, at least some places when they see it as "A plus in terms of delivery", which will be complemented by its regionalist tactics.
"The company online in retail It has been a major breakthrough, and it has huge growth. Walmart Chile generally is very concentrated in online. For example, the purchase of Cornershop, as well as a lot of investment in pick-up in stores and improve Lider.cl with a platform change, "said Núñez.
In relation to this appthat Walmart Chile bought in US $ 225 million, at the moment, it would only be orientated against Lider and its Express variant, even though he admitted that they would evaluate an alternative. "I still could not answer," he said.