Offers online will be activated from midnight on Monday, 19 November to Tuesday 20, as 109 virtual shops connected to the Colombian Chamber of Commerce (CCCE) will be measured in a new battle of internet discounts in Cyberlunes.
The expectation is to call 1.8 million Colombians, according to Felipe Villarreal, Head of Cyberlunes of CCCE.
This would mean an increase of 40% compared with the number of people visiting the portal in November 2017, a total of 1.3. In sales, CCCE estimates that they reach 580 billion pesos, which would increase by 38.75% compared with 418 billion pesos last year.
In terms of products and services expected to be more demanded this year, Villarreal believes that travel, as well as technical items (tablets, mobile phones, etc.), sports, clothes and shoes will be the most sought after in the thirteenth version of Cyberlunes. "It's a great opportunity to have Christmas shopping," he said.
In fact, this date also involves personal finance risks if silver is not carefully administered (see Keys).
It is therefore Raúl Cardona, head of undergraduate education in economics and a research professor at Eafit University, emphasized the importance of buying, depending on what is needed. "Look at the Cyberlunes page for the products and discounts they offer to plan your purchase," he advised.
Fever at the end of the year usually means spending money to buy gifts or holiday plans. According to data published by Loencontraste.com on Black Friday last year (one of the world's most important online discount events), 34% of the purchases were in fashion, 21% in technology and 42% in toys, beauty and home.
In that sense, there are several recommendations to keep a budget for the year's end: it's important to measure costs, as some often forget that when Christmas ends, they have to meet school or university fees and buy uniforms. and materials, including expenses.
Although there are less than two months until the end of the year, the CCCE and e-commerce observatory estimate the commercial transactions by the end of 2018 online will reach 100 million (see diagram). This would represent 17% growth compared to last year's data.
If budgeted for these two devices would be the best year for the segment since 2014. Four years ago, digital transactions were only 16.6 million (representing 15.4 billion pesos). By 2015, the number grew 195 percent and amounted to 48 million. During the past year, there were 87.8 million transactions, which moved 51.2 billion pesos.