In addition, customers can remove plastic, branches of Banco Falabella and CMR Falabella, to continue using the card in other stores.
CMR launched a new digital service to the market that allows customers to open their CMR credit card in the purchase process of Falabella.com and use it immediately. In addition, customers can remove plastic, branches of Banco Falabella and CMR Falabella, to continue using the card in other stores.
The Director General of Banco Falabella and CMR Falabella, Alejandro Arze, explained that "we want to create a digital ecosystem with physical presence. This new service, developed by our Digital Factory, is a pioneer in Latin America and responds to this strategy. the opportunity to provide customers with a portfolio of comprehensive products and more flexible and simple services. "
He also added that work is being done to make this alternative available in the future on other websites in the various Falabella business units.
With Digital Factory, the company has incorporated new features such as increasing the number of its online maps on the web and in the app, exchanging the gift card for the CMR Points program via the application or launch of the virtual wallet. in connection with Google Pay.
The company currently has about 3 million active credit cards, representing 30% of the market in number of customers.