Friday , April 23 2021

Beauty contests in MeToo era: bikinis no, trans yes – 11/18/2018



It is one of the most fun scenes in Michael Patrick Jann's film, Die sweet, showing a beauty contest in a small town in Minnesota, where the competition is bloody. A document manufacturer asks the organizer if she thinks that these skills are good for teens. "I know what you say, the liberty stories in the big city, the feminists without body parts and hairy legs say: the contests are outdated and humiliating for the girls," replies Kirstie Alley's beautiful character. Not certainly in the 1968 edition of Miss America, a protest led by more than 100 feminists threw bodys, girdles, curling irons and false eyelashes -with other "instruments of female torture" – that junk cans that said "Freedom" in one of the most published public manifestations of feminism. Even though the truth did not burn, the media did not happen.

The debate about the nature of this kind of contest may not be as polarized today as it was at another time, but it continues to raise controversy as the emergence of new streams of female empowerment proposes to revise ancient paradigms. Should Miss Universe beauty festivals focus on more than outer beauty? Now, stand-alone from this variable, what's left in the competitions of this type?

In order to further flame flame, one of the most popular contests, Miss America, announced that the famous swimsuit contest was to be eradicated. "No one on the planet cares what comes out of the mouth of Miss America participants unless they say anything so stupid that it makes us laugh loud. And that's because they're really good," says British presenter Piers Stefan Morgan without regret , although many of these girls have exemplary meanings in their studies and continue with outstanding careers after the event.

The emergence of such an initiative was announced in June by the new board of Miss America, Gretchen Carlson's Board, winner of scepter in 1989 and becoming a news anchor. Its goal is to aggravate a competition that is already seen as the archaic way ahead of the # Metoo movement, which served to many women to report cases of sexual abuse in the United States. "Miss America will represent the new generation of women leaders by focusing on scholarships for education, social impact, talent and empowerment. We are experiencing a cultural revolution, and Miss America is proud to develop as an organization and join this movement of empowerment "said Carlson, who was one of the first to win an attempted sexual assault at the beginning of the movement.

We are experiencing a cultural revolution, and Miss America is proud to develop as an organization and join this empowerment movement.

Gretchen Carlson

Gretchen Carlson It was My America in 1989. Today, she is chairman of Miss America, stands against bikini and wrote best sellers who want to strengthen women.

Gretchen Carlson It was My America in 1989. Today, she is chairman of Miss America, stands against bikini and wrote best sellers who want to strengthen women.

Thus, for the first time in 100 years of history, the competition did not compete with swimwear, eliminate cases where the judges' voices were exclusively owned to assess the physical aspect. Instead, the organization declared that each candidate would participate in an interactive session with the judges emphasizing their achievements, goals and talents. In this way, the organization launched a campaign for the network with an allegorical video where a bikini disappeared and hashtag #byebyebikini.

A little story Miss America began as a swimsuit competition in 1921, sponsored by Atlantic City hotel owners, who wanted to take the public to the beaches and extend what had been a lucrative summer. Such was the success that most of the beauty contests in the US took this model as an example. From there, the uncomfortable but effective idea of ​​walking the girls in swimsuits with tacos arises, which was the dramatic axis of the event. But in the beginning there were no big prizes and the winners would take off their kronor and return happily to their men and home.

Miss America began as a swimsuit competition in 1921, sponsored by Atlantic City hotel owners, who wanted to take the public to the beaches and extend what had been a lucrative summer. Such was the success that most of the beauty contests in the US took this model as an example.

It was 1935, and thanks to a woman member of the Florida Chamber of Commerce, Lenora Slaughter, that the contest happened to be the format we know. The swimsuit's theme remained intact, which generated more or less scandal and with temporary suspensions over time.

Miss Universe appears for her part in the 1950s and is the basis of the decision of Miss America 1950, Yolande Betbeze, who refused to pose with one of the swimwear that generates a crime between the Miss America contest and its sponsors. The sponsors who collaborated with other companies created what is now known as Miss USA (funded by Donald Trump). Miss Universe was held in Long Beach, where reporters from several countries covered the event, which was first celebrated nationally (Miss USA) and then internationally.

This competition was sponsored by companies like the Pan Am airline and the universal studios, in addition to state aid. The interesting thing is that, like Miss America, it also originates in a purely commercial goal: promote California beaches and swimwear.

The qualitative difference between these two contests may be that the first is a non-governmental organization that is almost entirely integrated by thousands of volunteers, who in theory prepare women to be leaders. In addition to the slogan there is a reality: Miss America is one of the largest providers of women's education scholarships worldwide (they give about 5 million a year). The winners of both races get a pay and opportunity to market services for the community through these platforms, but Miss USA also gives their winners a luxury apartment in New York and a stylist.

Hello Bikini President of Miss America's Board launched hashtag #byebyebikini and this icon against the use of swimwear.

Hello Bikini President of Miss America's Board launched hashtag #byebyebikini and this icon against the use of swimwear.

Transparency and Inclusion. The measure of #byebyebikini is undoubtedly an advance. Especially for a competition that is proud to promote self-esteem and self-esteem in girls, yet reduced them to appear as an object on the screen. Or dedicated to the formation and training of women through their scholarship, make them lower to receive them.

Others argue that Carlson's actions have been brilliant: on the one hand, not alienating women who do not want to participate for these reasons (the number of registrations has decreased in recent years), and on the other hand, the sponsors called for at least politically correct.

What also seems to change is the organization itself within these organizations. The reflection of the woman's crack, inspired by #MeToo, turned out, for example, up and down on the Miss America NGO, which today is mostly ordered by women.

Carlson also believes that beauty contests become more transparent and inclusion will make more girls who did not feel identified attending. Therefore, trans girls are also accepted since 2012. With regard to the occurrence – of good or bad – of these changes in grades, Miss Universe and Miss America must have struggled to retain their audience in recent years, although this responds more than anything because it is a format that , despite being renovated, it becomes outdated.

Earlier Miss America Gretchen Carlson believes to make beauty contests more transparent and inclusion will make more girls who do not feel identified attending. Therefore, trans girls are also accepted since 2012.

If in the 1960s more than 60 million people sued to see Ms. America crowned, the number (from 6.2 million in 2016 to 5.6 in 2017) decreases the path of culture. And that is, the saturation of the American myth is becoming increasingly ostensial, with programs dedicated 24 hours to find talents and turn them into something (America's Got Talent, The voice, Dance with the stars, Bachelorette, project Path, etc.). But also with a society that is the result of the economic crisis and scandals who no longer buy any dream, and if it is not enough, demands justice and equality.

How was seeing a girl from a small city or a distant state becoming a star, a family entertainment process? It was

And now, trans

Since 2012, Miss Universe has allowed transgender contestants among his finalists. This year, Belguun Batsukh (photo), a 25-year-old woman, Miss Mongolia, was crowned on the way to the final. But it's not alone. Another Trans Girl participates in the 2018 edition: we are talking about Angela Ponce, Miss Spain was chosen.

Belguun Batsukh. She is a 25 year old woman who has just been crowned Miss Mongolia.

Belguun Batsukh. She is a 25 year old woman who has just been crowned Miss Mongolia.

But Miss Colombia Valeria Morales did not expect his opinion against the appearance of a trans. "I think a beauty regime, like Miss Universe, is for women who are born women, and I think that would be a disadvantage for her too, so you must respect it, but do not share it," he wrote on a network. Ponce had to go out and react and talked about the LGBTI community's rights. Is this a marketing campaign for publicity for the weak competition? It may be, but in any case, it merely indicates a univocal direction for greater diversity in these events, although still married women with children are discriminated, which happened to Miss Ukraine, Veronika Didusenko.


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