Friday , May 14 2021

SPOTIVAY officially launches Music Broadcasting Service in the Middle East



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SpotVay to broadcast musicOur source of news Reuters

Spotify, the online giant online, has officially launched its Middle East business in the hope of reaching millions of users of digital devices.

For many months there have been allegations of service launch in the Middle East.

Sputivay is likely to face tough competition from opponents already in this market.

Company officials hope that the launch will officially reduce music piracy in the Middle East, but refused to comment on the number of new users they expect to be included in.

The service is already popular in the Middle East and has been used by people through accounts linked to other countries where the service is available.

Subscribers can subscribe to free and paid SPOTIVAY services in UAE, Qatar, Morocco, Algeria, Egypt, Tunisia, Lebanon, Jordan, Oman, Saudi Arabia, Bahrain, Kuwait and the Palestinian Territories. The service has been available in Israel since May.

"The Middle East represents what we think is an untapped opportunity for us," said Claudius Boller, President of Sotivay Middle East and Africa, to the BBC.

"The region is the second-largest population in the world, and with the latest statistics and numbers of the use of smartphones to surf the Internet, we believe the time is right to start Sputivay and make it available in that region," he said.

While launching new customers in the Middle East, it can also mean greater bargaining power for the company worldwide.

Why not not Spotefaa available In the area before?

Source image Spotify
Image Caption Daniel Eck launched the SpotPay service in 2008

In each region, the company must guarantee the right to broadcast music to customers, as well as learn to invest in new markets by finding advertisers willing to pay for presence on their platform.

Listeners in the region will be able to access the entire Sotivay library, as other users in other countries such as the United States, according to Buller.

The company's executive director in Europe, the Middle East and Africa, Michael Krauss, told the BBC in Dubai that Spotivay will allocate unique content to the Arab world, as it did in other parts of the world.

This content will also be available to users around the world.

The company will offer selected songs to the Arab world and to the audience around the world.

Do these first service toFor music in the Middle East?

Source image Getty Images
Image Caption Spotivay was listed on the New York Stock Exchange in April

Sputivay can be considered to have been delayed to reach the area.

Asked about this, Buller said that the company takes a long time to study local infrastructure, customs and culture before serving in a region so that it can deliver selected content to local markets.

But with SputePay coming across the Middle East, the service will compete directly with strong regional and international players who already have a popular base in the region.

Apple Music, Sotivay's premier rival, is now in the region and is available to consumers in a number of countries across the region, according to its official website.

But with the launch of the service this week, Spotivay will offer YouTube Music Premium, the lowest paid music service that is not available in the Middle East.

Sputevay will meet a contest from France-based Deezer, who started working in the region in October. The service has 14 million active monthly users worldwide in more than 180 countries.

In August, Deser signed an exclusive long-term agreement with Rotana Records, Reuters said.

Asking if the deal would make it difficult for Sputivay in the Middle East, Buller said, "We are trying to prepare the list." To be honest, we do not now believe that the Disar and Rotana agreement is negative to us because there are a large number of young people and new blood pumped in. Region ".

In addition, local actors like Angami-based services, based in Lebanon, and active in the region since 2012, may be a tough competitor.

What is the real significance of the Middle East?

The Middle East has huge growth potential for technology companies, especially those on the Internet, with over 400 million people, mostly young.

According to a report released by the GSMA mobile operator group in 2017, "Smartphones will continue to grow in the region (almost half the number of smart phones by mid 2017)." As the number of Internet users increases, Including video services, social media, e-commerce and financial services. "

The group expects to increase Internet connections by phone from 50 percent to 69 percent between 2016 and 2020.

This means that SPOTIVAY can market its products to new users.

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