Forget the letter necklace or monogrammed phone bags, umbilical cord jewelery has arrived and it is the personal accessory development that you did not see in the future.
The avant-garde look allows mothers to keep their newborns near jewelry with the umbilical cord placed in everything from rings to necklaces.
When the umbilical cord is cut, a piece is left to the baby's stomach which usually falls within 7-21 days after birth. The purple that falls off is the stub made for the unique jewelry.
Instead of letting it disappear in the atmosphere, Florida-based jeweler Ruth Avra decided to create a way to make the precious memories of modern early days forever.
The thought came to her after she and her best friend welcomed boyfriends at about the same time.
"I put both stubs next to each other on the table. Flashbumps hit and I had a plan," said Avra New York Post.
"It (jewelry) represents the relationship between mother and child, for it is literally the physical connection that exists between you."
Avra creates the pieces by means of a process called lost wax casting, a method of metal casting, in which a molten metal is poured into a wax form which later melts and drains away.
The result is elegant jewelry that can be purchased online from designers website for just over $ 300.
The innovative trend has caused a somewhat sartorical stir on social media.
"As you scroll through your FB feed and see a story that people turn umbilical cord to jewelry, you know you've had enough internet for the day," commented a Twitter user.
"Noodlesheads?" No, just no, Yuck, "wrote another.
But others may not seem to get enough.
"Amazing things you do Ruth," commented an Instagram user.
"How can I buy one!" I saved the blunt, "exclaimed another Instagram aficionado.