Netflix has almost 140 million subscribers from around the world, and many of them have access to the platform through mobile devices. With the idea of expanding even more, the company has begun testing an even cheaper subscription plan that will only be available for phones and tablets in some markets.
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A Malaysian media assures that Netflix is testing this new "mobile device only" version of the country, and that the subscription would be available only to new areas, such as some Asian and African countries. The price would be almost 50% cheaper than the current standard subscription.
Of course, it does not mean that the mobile plan will never reach Europe or the US continent, but the initial plan is to limit it to some new economy nations.
Netflix recently said that at least 60% of users access the platform via their smartphone or tablet at least once a month to watch a movie or episodes of a series. Given the number of popular mobile devices used for displaying multimedia content, this idea would be a logical step for streaming platforms, especially to lower prices in some countries, thus attracting more users. [The Star vía Verge]