Wednesday , July 28 2021

Phil Spencer regards Latin America as an established market



Xbox FanFest 2018 held in Mexico City caused great expectation among fans of the brand in the country and in Latin America, as it is well known that the region has received a good reception for the Xbox consoles and the franchises that started and you grew with each system. Being one of the most important events of the year for the brand were its chief executives in our country, and LEVEL UP was given the opportunity to talk with Phil Spencer, who talked to us about how they look and look at the Latin American market.

During the interview conducted by LEVEL UP with Phil Spencer, Xbox Manager, where topics such as Xbox Game Pass and the ability to design a portable console were discussed, the relationship with the Latin American market was also discussed. In that sense, the CEO lifted the initial plan Xbox has to introduce its products in Mexico and Latin America, which received a good response from the public: "I am very proud of the work our team has made from the beginning of our products to Mexico and Latin America and the market share that we see in this country with the Xbox is now a testament, of these efforts to bring the console and find the content and the same thing happened with franchises like Gears of War and halo, which has done incredibly well here. These are not growth markets for us, they are huge markets, Latin America represents 200 million players, only 15 million players in Mexico, it's a big market for us, for Sony, for Nintendo and we've been doing very well here. Mexico is an established market, as it has been a long time, it is our fourth FanFest here and I love to see how the creative community grows. I love to see how a region of players has become a region of creators. "

Then, LEVEL UP questioned Phil Spencer about the creative video game scene in Mexico and Latin America and if Microsoft and Xbox have thought of supporting in any way. In this regard, the manager considered that the best way to form a creative base is to bring video games to more people, as it will result in many of these players being interested in development and seeking ways to participate in industry: One of the things I love to do when I come is to know developers and do something, not necessarily choose one and say I like it more than others, but to know the challenges they face, one of the challenges I hear now for developers, not just from Mexico but from Latin America, is how to get talent who knows how to do computer games and here they started talking about some universities and other things we could do to help build a better creator for them One of the The things we are going to do is start Xbox Adaptive Controller in Mexico and other markets, but we have to let everyone play. s people play games that's how I became interested and b Tired to be young when my dad went home A computer became interested in video games than they were, how they were built and started writing code. My way started here to be a player, so I think the more we take video games to all kinds of people we will get better talent. "

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