00:22 – Ajax confirmed on Tuesday afternoon that it has opened an office in the United States. From the new office in New York, the Amsterdam Club will lead activities in North America. Ajax calls expansion "a logical and necessary step in view of the increasing number of activities in that part of the world".
In a press release, Ajax reports that Amsterdam is inextricably linked to New York and partly because of the historic connection chosen for the North American city. Through the office, Ajax believes to reach even more fans. Eredivisie number two also hopes to tie companies and clubs in the United States.
Earlier this year, Ajax already started partnership with clubs in China, Japan and Australia. "To be able to participate structurally with the European (under) top, we must create new sources of income, for which we must be innovative and think internationally. This step towards New York is an example of this," says Director Ajax Menno Geelen. .
Edwin van der Sar explains the election for the office in New York. "The development in the United States, where football is becoming popular, has led us to investigate this market closer, which fits our strategy to see more and more beyond our own limits. The football scene there and the club's name is getting more name recognition, which gave us reason a structural presence in that market. "
"In our preparations for the second half of the season, we consciously chose the United States because the Florida Cup gives us a good platform in this emerging market and opening office is an important prerequisite for this, with duels against Sao Paulo FC and Flamengo. We reach millions of fans and Structurally in the neighborhood we can continue to reach them and hopefully help some future football stars with their development. "