Sunday , May 9 2021

5 reasons to acquire and develop a franchise | MBA & Executive Education | MBA & Executive Education



Gaining a franchise reduces the risks associated with entrepreneurship, accelerates business through knowledge and provides support to drive among other benefits, explains Diego Rojas, head of Ice Pop Ice Cream Franchise.

The franchise is a good option if we are thinking of starting a business.

"This is a format where a physical or legal person gives us the right to use their trademark for a certain period of time, including business knowledge and process manuals, in return for fixed payments and royalties on profit," explained Diego. Rojas.

"Betting on a franchise minimizes the risks associated with a company when we start a company with proven success," he said.

In our market, various foreign franchises, such as KFC or Mc Donalds, and Peruvian franchises, such as Montalvo or Ice Pop, work.

The cost of acquiring a franchise ranges from US $ 30,000 to US $ 60,000 for modules of type exhibits up to $ 500,000 in formats that require more space, such as restaurants.

But what are the main reasons for acquiring and developing a franchise in our country? Then, the Ice Pop expert explains:

1. Start with advantage

This format includes transfer to the franchisee of all market knowledge, commercial methods, administration and experience that enable the business to function effectively without having to start from the outset.

2. Reduce the risk of the commitment

Launching us to develop a new company and create a new brand means not only a high cost of starting, positioning and advertising but also a high risk of failure.

On the contrary, when we acquire a franchise we get a marked position, recognized and experienced.

3. Quick Start

A franchise point can be used in less than 2 months. Even some formats are turnkey and include the installation of the outlet, training, preparation and raw materials like Ice Pop Glass.

4. Permanent Accompaniment

The consolidated franchisees are keen to monitor the development of their franchisees, as they must ensure that their brand and their success are correct.

In this measure, the franchise provides permanent technical and commercial support, which contributes to the administration of the sales outlets.

5. Generate a scalable business

If you buy a franchise you can grow according to your investment level, as you can add stores gradually, according to the results you received.

"This includes opening in the provinces, where there is still little access to the high demand," adds the head of Ice Pop.


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