6% is the share of e-commerce in the 16.37 billion CFA francs in Senegal's gross domestic product, according to Mohamed Hapté Sow, head of Jumia Senegal. as in a statement requires further efforts to promote this sector. However, the bank rate is low in Senegal, the growth of e-commerce becomes problematic.
Alternative actions like mobile wallet and others are needed. "Jumia has adapted to the reality of the local market and the Senegalese consumer's sociology. Thus, the cash payment at the receipt of the package is the preferred method for the customers. 99% of them honor their order upon delivery to verify it. However, Senegal records strong growth in the payment of mobile wallet, "reads the document.
In order to increase the sector, the company organizes its third edition of Black Friday, November 16th to December 7th. It's three weeks' campaign.