Friday , May 14 2021

Slovenská sporiteľňa gives "responsible christmas". See her new ad | marketing



The new campaign of Slovenská sporiteľňa is in the spirit of good and responsible Christmas. In addition to the holiday resort, the bank also prepared a special website for the Christmas tree competition. The concept is Zaraguza.

Good luck, you are lucky. This is the central idea of ​​the place, whose theme is friendship between a girl and a Christmas tree. The ad is the cover of Sweet Child O & # 39; Mine from the famous band Guns N & # 39; Roses.

"With the Christmas campaign, we are building on the value communication for our brand and its positioning. As an innovative and responsible leader, we want people to inspire feelings to become responsible for Vianociam and before Christmas," says Peter Holík, Head of Marketing Communication.

Even in this case, we ignore hashtag #mamnato, which is known in the current communication concept.

The Slovak Savings Bank also supports the idea of ​​good and responsible gift shop thanks to Google Card and mobile payments through Google Pay.

Source: Slovenská sporiteľňa

The production of the site itself took place as well. The bank used organic green cellulosic artificial snow or catering without plastic. The waste was also sorted.

During Christmas is a special place under preparation, which will be active from November 16th. The public will be able to compete with the bank for a live tree in the pot and an advent calendar with 24 tips and tricks for responsible Christmas.

campaign Brief

  • Agency: Zaraguza
  • Creative Director: Michal Pastier
  • Copywriters: Jaroslav Vígh, Michal Pastier, Zuzana Smetankova
  • Art Directors: Milan Malý, Andrej Nemcek
  • Graphic designers: Gabriela Kožiaková, Richard Novák
  • Social Media: Martin Rajec, Dominika Turcerova
  • Accountant: Katarina Kaššová, Eva Klimeková
  • Strategy: Juraj Pobjecky
  • Director: Juraj Janiš
  • Production: Hitchhikers



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