Wednesday , July 28 2021

SRF will only map instead of evaluating – Switzerland: Standard

The stations of Swiss television SRF will abstain from opinion journalism in the future. News articles are only meant to depict, not to value anymore, said the appointed new SRF director Nathalie Wappler in an interview with "NZZ am Sonntag".

"We have to make a program that informs, but does not polarize. We do not have to make an opinion day," said the 50-year-old who will succeed SRF Director Ruedi Matter in spring 2019. Wappler, currently Program Director of the Central German Radio Company in Halle, wants to reorient the public service in Switzerland following the strongly contested "No Billag" poll.

News articles should only be mapped, no longer grade. "If we let a politician talk in a post, and if the journalist gives the impression that he knows better, it proves a loss of trust." Journalists would have to tear away that they are not just clichés of the type "SVP like Stumpenraucher" should serve. The station had repeatedly been criticized by politicians from the strongest Swiss party.

Ideas for cooperation with individuals

The establishment of public services should in no way be inhuman or voyeuristic. And in the information should not be scandalized. "I do not want to be rippling titles in the future so there are as many clicks as possible," said the longtime editor and former SRF editor. Research wants to give them more space.

Wappler announced further, in the future with private Media and publishers want to work together. They are flooded with common journalist pools in the regions, through which small editorial offices are likely to exploit SRF's know-how. "The BBC has created a network of local journalists with regional media, which smaller editorial offices can access. So she strengthened local journalism." Such models may also be interesting for Switzerland.

More series

Wappler wants to strengthen the culture, she will not reveal it for any quote. "Our contributions do not have to be seen 16 million times on Youtube. Rather, I want to find a way to measure relevancy." Cultural contributions would often have a respectable reach over time. Culture convey values ​​and is important for society's cohesion. In the future, the new director plans to produce more series such as "Wilder".

Since SRG will need to save 100 million francs per year from 2019, Wappler says that it will probably have to cut 47 jobs at SRF. When she wants to use the lever specifically, she did not comment on the interview. "I have to make decisions that will not please everyone." (Roy / SDA)

Created: 11.11.2018, 02:12 clock

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