Cream Egg Hunting offers prizes up to £ 10,000 are blasted to encourage obesity as snacks contain more than children's daily sugar supplements
- Cadbury criticized for encouraging child obesity over rare white egg hunting
- National Fedmeforum President Tam Fry said he was "shaken" in the competition
- Cream eggs from Jacob Rees-Mogg MP lap & # 39; the health policy is so boring & # 39;
- Almost 800 white chocolate versions of the eggs will be on sale across the country
Daily Mail Reporter
A competition to find white cream eggs with cash prizes up to £ 10,000 has been blown up to encourage child obesity.
Almost 800 white chocolate versions of the eggs, pictured, will be on sale – but each contain over six teaspoons of sugar, more than the recommended daily limit for children. Mondelez International, the American company that owns Cadbury, maintains the campaign targeting adults.
But Tam Fry, president of the National Obesity Forum, told The Sunday Times: "I am shocked. We should try to wean children from sugar. & # 39;
The annual white chocolate egg hunt that runs over Easter has been slammed to encourage childhood obesity. Makers Mondelez claims that the competition is for adults
Conservative MP Jacob Rees-Mogg tweeted: "The health police are so boring."
Meanwhile, McDonald's annual monopoly competition has been criticized by Labor's Tom Watson for manipulating "families to order junk food more often," the observer reported.
The White Cadbury Creme Eggs will be camouflaged as regular milk chocolate eggs in stores, and buyers can win a cash prize of between £ 50 and £ 10,000, a significant increase on last year's £ 2000 jackpot.
Jacob Rees-Mogg MP returned to the & # 39; health policy & # 39; on twitter and said he can't resist a cadbury cream egg
Cadbury said there are also 1,000 white cream eggs to win online and 30,000 milk chocolate eggs, with promotion running until Easter.
Eggs will also be shown on social media, billboards and websites, among other places, and hunters will have to upload an image online to virtually pack their digital chocolate.
If a white egg is revealed, players can claim cash prizes while a milk chocolate egg earns a voucher for redemption in stores.
The campaign runs from January 14 to April 21, and all claims for prizes must be made no later than May 21, 2019.
Participants must be 16 years or older, with younger hunters asked to ask their parent or guardian to make the claim if they find a white egg.
The campaign runs until April 21, which prizes are available for the purchase of a white cream egg or by finding one online in advertising